Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. SEO can be the difference between appearing on Google’s first page and its last.
What is an SEO audit?
While not directly influencing rankings, meta descriptions remain an important part of SEO. Sometimes there are valid reasons for allowing a page to return a 404 status. But if so, make sure that you have a custom 404 page and that you update any internal links (i.e. don’t link internally to the 404 page). There are hundreds of factors an SEO audit can cover, which is why audit tools are so important. Alex Chris is a digital marketing consultant, author, and instructor.
Set Goals To Align SEO with Your Business Objectives
This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords. Auditing internal links involves analyzing link structure for proper navigation, user experience, and link equity distribution. Screaming Frog is a powerful and widely-used SEO tool that crawls and analyzes websites to provide insights into various aspects of on-page and technical SEO. Again, this issue refers to both internal and external links and essentially means a page has no links from it at all.
Issues we may find may include similar tag tags, duplicate content, HTML / code problems, load speeds, and more. Determining which are most important and which items will help you rank better is an essential part of our plan. Throughout the process, you will work with various team members at OuterBox and we’ll truly get to know your business. We hope the SEO audit is the first SEO Anomaly step in a long-term business relationship. Unsure why your website isn’t ranking higher in Google and other major search engines?
Your website’s SEO will improve as a result of your hard work. You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site. When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in search results. So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results.
- Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country.
- It can tell you potential crawl issues, which hinder your pages from ranking.
- Otherwise, Google might not serve your audience the right version of your website.
- An enterprise SEO audit should also consider how the website’s performance compares to competing sites in the SERPs (search engine results pages).
- For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.”
- If you’re managing many projects, reporting can get VERY tedious (and costly).
